Evan Pondel wrote a blog post for Business Wire looking at the opportunities and risks associated with using AI in IR/PR. Following are some key highlights:
- AI excels at processing complex information, but knowing its data source is crucial.
- A survey co-conducted with the University of Florida reveals high levels of worry among IR professionals: 82% about disclosure risks (specifically MNPI), 91% about accuracy or bias, and 74% about data privacy.
- AI training is sorely lacking and organizations must invest more in education. Despite the rise of AI tools, only 25.4% of companies surveyed have offered any AI-related training in the past two years.
- Developing a responsible AI policy is essential, and “AI won’t replace you, but someone using it might.”