Strategic Communications
We help companies, institutions and leaders decide what to say, who needs to hear it and when. Every program starts with the business objective and builds the narrative, messaging and plan to deliver it across every audience that matters.
Typical engagements
- Corporate positioning and core messaging
- Stakeholder mapping and communications planning
- Executive and employee communications
- Integrated campaigns across earned, owned and digital channels
Crisis Communications & Reputation
When the situation is moving faster than the facts, we help leadership take control of the story quickly while protecting long-term reputation. We prepare before a crisis, respond during one and help rebuild trust after.
Typical engagements
- Rapid response and media management
- Crisis preparedness plans and scenario planning
- Litigation and regulatory communications
- Reputation recovery and monitoring
Investor Relations
We speak the language of buy-side investors, sell-side analysts and the financial media. We help public and pre-IPO companies tell an investment story that is clear, credible and consistent, quarter after quarter.
Typical engagements
- Earnings releases, scripts and Q&A preparation
- Investor presentations and investment thesis development
- Targeting, non-deal roadshows and investor days
- Perception studies and shareholder engagement
Transactional Communications
Deals and transitions are moments when value can be won or lost on the narrative. We plan and execute communications for every audience, from announcement day through integration.
Typical engagements
- Mergers, acquisitions and divestitures
- IPOs and capital markets transactions
- Shareholder activism and contested situations
- CEO and leadership transitions
Corporate & Executive Branding
Companies and the people who lead them are brands in their own right. We sharpen how both are seen, so the right audiences understand what makes them different and why it matters.
Typical engagements
- Corporate narrative and brand positioning
- Executive profiles and personal brand strategy
- LinkedIn and digital presence for leaders
- Speaking opportunities and award submissions
Media Relations & Thought Leadership
Founded by a former business reporter, we know how stories get written and what reporters and editors need. We secure meaningful coverage and build leaders into credible voices in their field.
Typical engagements
- Strategic media outreach and story development
- Op-eds and bylined articles
- Media training and interview preparation
- Thought leadership programs and content
Frequently asked questions
Common questions.
What does E72 Communications do?
E72 Communications is a strategic communications firm. We provide strategic communications, crisis communications and reputation management, investor relations, transactional communications for M&A, IPOs and leadership transitions, corporate and executive branding, and media relations and thought leadership to public and private companies, institutions and high-profile individuals.
When should a company hire a crisis communications firm?
Ideally before anything goes wrong, to build a preparedness plan. Otherwise, at the first sign of a situation that could become public, such as litigation, a regulatory inquiry, a data breach, leadership misconduct, an activist campaign or a story going viral, and before any public statement is made. The first hours often shape how the story is told.
What does an investor relations firm do?
An investor relations firm helps companies communicate with shareholders, prospective investors, sell-side analysts and the financial media. That includes earnings releases and call scripts, investor presentations, investor targeting and roadshows, perception studies, and guidance through events such as IPOs, M&A and shareholder activism, all within disclosure rules such as Regulation FD.
How is E72 different from larger PR and IR firms?
E72 was founded by Evan Pondel, a former business journalist for The Wall Street Journal and Reuters who holds the Investor Relations Charter (IRC) from the National Investor Relations Institute and teaches Corporate PR and Reputation at USC Annenberg. Every engagement is led by seasoned professionals, combining newsroom instincts with capital markets experience.
How do I get in touch with E72?
Email epondel@e72comms.com. A senior member of the team will respond promptly, and immediately when a situation is time-sensitive.