Insights

Perspective from the E72 team on strategic communications, reputation, investor relations and crisis.

Articles

Artificial Intelligence · September 2026 AI in Corporate Disclosure: New Research in Accounting Horizons Peer-reviewed research on how investor relations teams are using AI, and the legal risks that come with it. Read Executive Communications · March 11, 2026 A New CEO’s First Letter: Evan Pondel in Reuters When a new CEO steps into an iconic role, how they communicate can shape market confidence from day one. Read Public Relations · December 1, 2025 Listen First. Tell Later. You can’t be a good storyteller if you aren’t a good listener. Read Artificial Intelligence · August 15, 2025 Making Sense of AI in IR/PR The opportunities and risks of using AI in investor relations and public relations. Read Executive Branding · April 8, 2025 Elbow Pitch: A Fresh Take on Strategic Communications A candid, slightly irreverent video series on what’s shaping modern communications. Read Artificial Intelligence · July 9, 2024 Prompt & Circumstance As soon as you submit a prompt to an AI platform, you are effectively disclosing information. Read Executive Branding · April 26, 2024 You Are the Brand How executives can stand out and attract the right attention. Read Public Relations · January 30, 2024 How to Pitch Media Effectively What separates a good pitch from a bad one, from someone who used to receive them. Read Public Relations · December 20, 2023 How to Write an Editorial The essential ingredients for writing an editorial that gets published. Read Investor Relations · October 2, 2023 Reg FD Turns 23 Why Regulation Fair Disclosure still matters, especially in the age of AI. Read Artificial Intelligence · June 19, 2023 AI and the Future of PR & IR AI needs an informed, responsible human conductor to connect with human audiences. Read Public Relations · February 7, 2023 Investing Time with Your Audience Practical ways to develop an instinct for what your audience cares about. Read Investor Relations · January 3, 2023 10 Essential Ingredients for Compelling Storytelling Like baking a cake, engaging stories have essential ingredients. Read Investor Relations · November 8, 2022 Surviving a Bear Attack How to communicate through a bear market. Read Investor Relations · May 18, 2022 Managing Volatility Keeping shareholders informed when volatility strikes. Read Investor Relations · August 14, 2021 Social Activism & Investor Relations Is a company’s response to social issues window dressing, or a driver of long-term value? Read Reputation · February 24, 2021 Social Media Trust Survey Which social platforms do Americans trust most, and why it matters for communicators. Read

• 2026 Accounting Horizons Co-authored peer-reviewed research on AI in corporate disclosure: IR survey evidence, legal risks and research opportunities. Read
• 2026 Reuters Quoted on Greg Abel taking over Warren Buffett’s shareholder letter, and what the transition means for Berkshire Hathaway’s communications with investors. Read
• 2025 Business Wire Wrote on the opportunities, risks and best practices of AI in investor relations. Read
• 2025 NIRI Annual Conference Panelist on how communications professionals can use AI to cut administrative work and focus on strategy.
• 2024 The Wall Street Journal Quoted on how public companies are using AI in communications and earnings preparation. Read
• 2024 NIRI Moderated a webinar on using AI safely and effectively in messaging, with panelists from Ropes & Gray, Moody’s and Ciena. Read
• 2023 IR Update Cover story on how communications professionals are incorporating AI into their work. Read
• 2022 IR Update Cover story on communicating through a bear market. Read
• 2022 IR Update How investor relations officers are managing market volatility. Read
• 2021 IR Update How public companies are navigating social activism from an ESG perspective. Read
• 2021 The Wall Street Journal Quoted on how public companies use social media to communicate with retail investors. Read
• 2020 IR Update On investor relations officers working remotely. Read
• 2020 IR Update On investor relations in the cannabis industry. Read
• 2017 Reuters Quoted on funds targeting under-covered stocks as Wall Street cuts analyst jobs. Read
• 2017 Fox Business Quoted on investor sentiment around Snap’s IPO. Read
• Test. Optimize. Scale. podcast Guest on Jason Fishman’s podcast. Read