Evan Pondel recently wrote a cover story for IR Update magazine on how to survive a bear market from a communications perspective. Following are some key takeaways from the story.
- Continue to communicate consistently with key stakeholders.
- Bring more clarity to murky or weak areas of a business model.
- Identify what you can and cannot control given market conditions.
- Avoid hyperbole and try to under promise and over deliver.
- Encourage feedback from key stakeholders.